Why Missguided Beauty should be seen as a separate entity to the fashion brand

Annette K. Brown


By Becky Bargh
6-Apr-2022

Although the Missguided magnificence and trend manufacturers share the identical title, the businesses are distinct entities. Here, the MD of For every-Scent – Missguided Beauty’s licensor – talks his 10 yr prepare and how it is becoming a single of beauty’s most significant gamers

Missguided Attractiveness launches its colour line with 148 skus

A big buzz was produced around Missguided Beauty’s color variety when it strike the market place in January 2021.

Total with 148 goods across 25 item forms, the brand’s variety was wide and competitively priced involving £6-£12, mirroring its attraction in the fashion sphere. &#13

Using a leaf out of Fenty Beauty’s diversity handbook, the brand’s hero Satisfy Your Match Demi-Matte Foundation introduced in 25 shades, along with a broad collection of contour sticks and liquid concealers.

20 shades were designed for its Gimme Lip Lipstick in matte and gloss finishes, although the trending beauty freckle instant was tapped into with its Freckle Pen.

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But beauty is no new punt for this budding organization.


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