Vogue and type are very vital to younger people, and Augustus Edgar Quartey desires to impact the style feeling of youthful men and women in Ghana and outside of via his apparel manufacturer, Exklamation.
Edgar, an alumnus of Mfantsipim University and the University of Ghana, began Exklamation in 2018 as a thrift shop, and his next business enterprise in addition to his vocation as a filmmaker.
Nevertheless, in two yrs, he has been ready to changeover his organization from a thrift shop to a garments brand for youthful folks.
I started out my clothing brand in 2018 and the prepare was to get a second occupation which could carry some money, though I experimented with to make income from filmmaking. So the strategy was to just get some earnings coming in from one more facet but appropriate now Exklamation, my clothing model, has turn into my key hustle in addition to filmmaking.”
Edgar transitioned Exklamation from a thrift store to a apparel brand in October 2020.
“I begun jogging it as a apparel manufacturer in October 2020. I launched the first item on Oct 12, 2020.”
He has so far produced two key solutions – Prof K’s and Djembes – and will launch more this 12 months.
Edgar’s Prof K’s, named after his close friend, are entire body harness luggage. Djembes, named soon after a further close friend, are cargo pants.
The identify of his clothes model was inspired by an attention-grabbing incident that transpired when he was in primary school.
According to Edgar, he wore a perfume which his mother owned to faculty. His teachers appreciated the fragrance of the perfume and questioned him to locate out its identify so they can also order it. Getting the title of the perfume, nevertheless, finished up meaning a ton to him.
“The title of the perfume experienced ‘exclamation’ connected to it. The term ‘exclamation’ grew to become so particular to me… So I checked the dictionary indicating for it and the this means created feeling to me. So I normally wanted to identify anything I will do in the future ‘exclamation’, and I feel it truly connects with generating clothing so I made a decision to title my outfits manufacturer ‘Exklamation’.”
Impact by way of trend
As anyone who would like to influence the trend feeling of youthful individuals, Edgar, in advertising and marketing his clothes manufacturer, has featured influential persons who attractiveness to the youth in Ghana. He has highlighted RJZ, Kiddblack, Tulenkey, Dancegod Lloyd, Extraordinary Zigi and many others.
“The apparel line is for young folks so I like to attribute men and women who appeal to the youth… and I will be that includes much more people today who have that higher education/substantial college vibe and are incredibly influential,” he said.
“I just want to put out high quality and impact the design and style of dressing amid young men and women and previous persons who are youthful at coronary heart,” he included.
His future job
Edgar is set to release a documentary this year titled Self Designed, which will notify the tale of Exklamation.
“It’s about me and Exklamation. I’m launching Exklamation this year… so all my close friends and most people I’ve labored with will speak about me and my journey,” he claimed.
“I’m also attempting to start my retail outlet this year. I also want to open up more shops in every corner of the state in the around upcoming so that my apparel will be obtainable to each individual younger individual,” Edgar added.
His other occupation: Filmmaking
Apart from jogging a outfits brand name, Edgar is also a filmmaker and the CEO of Publicity Network. His films are mostly significant college-themed and aim on youthful men and women.
He has joint-developed a pair of films, but 14:32, which he collaborated with his good friend Prof K to make, has attained 4 worldwide awards. 14:32, a dance movie introduced in 2015, functions Deborah Vanessa, RJZ, Dancegod Lloyd, Amazing Zigi and other people.
14:32 won the Best Function Film of 3 distinctive award schemes – 2016 Silicon Valley African Film Competition in California, The usa 2017 Pan African Movie Competition in Cannes, France 2017 Helsinki African Movie Festival in Helsinki, Finland. The movie also gained the award for Finest Trailer at the 2016 African Film Festival in the United states.
Edgar is also performing on a new superior faculty movie which is scheduled to be 2022.
For his desire as a filmmaker, he reported: “I just want to make superior college motion pictures and I just want to be identified in Africa for earning the coolest high faculty films.”