The Flava People expands Guinness range with gravy and sauces portfolio – Retail Times

Annette K. Brown


The Flava Individuals has teamed up with Diageo to start a new assortment of Guinness sauces – like the to start with Guinness Ketchup and a Smoky BBQ sauce.

The new variety – which launches in Tesco shops this thirty day period – also incorporates a Beef & Onion stir in gravy blend, the fifth product to strike cabinets below the brand’s Guinness portfolio.

Dubbed ‘the beer of taste’ and beloved by chefs throughout the entire world, Guinness provides a recognisable malty, smoky flavour to everyday cabinet necessities.

Aspect of a wider partnership with Diageo, the ‘Guinness Kitchen’ portfolio is aimed at targeting foodies and beer fans. The variety aims to align with customers who delight in experimenting with house cooking but depend on foundation, quick to use ingredients and completely ready-manufactured include-ons to create powerful, tasty flavours.

Guinness Smoky BBQ sauce and Guinness Ketchup are a twist on Britain’s much loved common desk sauces – sweet and smoky, they are packed complete of flavour and add a little oomph to every day meals.

The two condiments – issued in a 200ml bottle – will be listed across 275 Tesco retailers from April 11th RRP £2.00. The Beef & Onion gravy combine is available in 35g sachets and is now mentioned across 379 Tesco Stores RRP: £1.00.

In September 2021, The Flava Folks launched a ‘Guinness Cooking Paste’ to goal the ‘wet herbs’ shopper in Tesco suppliers. The item has confirmed preferred with customers in its very first quarter.

Model manager Olivia Parkes for Guinness Kitchen area, The Flava People, stated: “Guinness is a beer with a unique standing in the environment of meals and has lengthy been associated with hearty house cooking and delectable flavour. The new sauces are created to extend shoppers’ romance with Guinness and food items beyond that of the common – delivering more top quality, flavoursome solutions on family cupboard staples, best as we enter the summer BBQ months.

We’re now developing the vary with products and solutions suited to entry level through to attained cook dinner, indicating we can seize shoppers and introduce them to the principle of Guinness with meals through the ease and comfort-foods they usually affiliate with the manufacturer like pies and gravy, just before transitioning them to far more experimental formats and cooking with the Guinness flavour as an component.”

To aid the Guinness Kitchen launch The Flava Persons are investing in internet marketing actions throughout various touch-points, which include PR outreach, electronic recipe inspiration with MOB Kitchen area and activation on

The Flava Men and women was born in the British butchery trade in Manchester in 1976 and is now a 3rd-generation spouse and children enterprise. By means of seasonings and sauces, cafe and retail, The Flava Individuals use an unrivalled multi-channel know-how, intensive know-how, and unwavering enthusiasm for food stuff to provide collaborative creations, rewarding merchandise and a taste at each and every touchpoint.

In 2021, The Flava Individuals also launched 3 stir-in Guinness Recipe Mixes in Tesco along with their Cooking Paste Steak & Guinness Ale Pie, Chilli Con Carne and Sausage Casserole, RRP £1.00, with further products in the array to be detailed later this year.

To discover out more about Guinness X The Flava People, or focus on a bespoke alternative for you, you should check out: hold of/


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