‘The Beauty Of Blackness’ Tells The Origin Story Of Fashion Fair Cosmetics

Annette K. Brown


‘The Beauty Of Blackness’ Tells The Origin Story Of Fashion Fair Cosmetics
Picture Credit score: ‘The Attractiveness of Blackness/HBO Max

The Natural beauty of Blackness, a documentary that tells the story of Fashion Truthful Cosmetics, the very first cosmetics line created generally for Black girls, is obtainable to stream on HBO Max.

Eunice Johnson – the co-founder of JET and EBONY Magazines – made the firm in 1973 soon after she could not uncover solutions that complemented the pores and skin shade of the versions who have been a element of the Ebony Style Reasonable. The upstart cosmetics company delivered darker tones of lipstick and eyeshadow as opposed to the a lot more common, neutral hues.

“She started off this firm to definitely present a option for a issue,” said Cheryl Mayberry McKissack, President of Style Reasonable. “The general market place providers who had been promoting cosmetics have been not producing shades for gals of shade.”

According to the Hollywood Reporter, the documentary characteristics interviews with versions, entertainers, and manner gurus this sort of as movie star MUA Sam High-quality, designer Sergio Hudson, and the Grammy Award-successful singer, songwriter and actress Kelly Rowland.

“Fashion Honest Cosmetics furnished some of the most crucial cultural times for folks of shade,” stated Fantastic. “With minor to no representation in cosmetics, Eunice Johnson single-handedly made heritage and designed a secure haven for women of all ages of colour in cosmetics — for each consumers and staff alike. I was thrilled to take part in the documentary and converse on the historic increase, fall and relaunch of this iconic brand name. Obtaining turn into the initial Artistic Make-up Director and launching the to start with co-branded collection for the model has been a highpoint in my career a homecoming of kinds.”

Right after getting the company in 2019, McKissack and present CEO Desiree Rogers introduced Style Reasonable to the subsequent amount, absolutely knowing the needs of today’s client. It now features vegan items and contains a selection of makeup possibilities for all pores and skin styles.

“It truly is the initially cosmetics firm that was developed in honor of Black women’s glamour, elegance and manner. Black women of all ages sit at the cornerstone of this remarkable brand, and we never have numerous of all those that have been around 50 as well as yrs,” stated Rogers.

Directed by Tiffany Johnson, The Magnificence of Blackness was filmed in 2020, and made by Sephora in collaboration with Epic Electronic and Vox Inventive.

“One of the issues you see in it is that it tells the historical past and results in that bridge to be ready to notify the story of what has been, but is also similarly significant to explain to the story of what is and what can be,” said Mayberry McKissack. “And so, you’ve got like 3 distinct divisions: what transpired, what is occurring, and then you have individuals projecting what this indicates for the long run.”

“Fashion Honest has constantly been motivated by the beauty, style and glamour of Black gals,” extra Rogers. “It gave Black women of all ages the prospect to experience beauty in the very same way other gals had been carrying out for many years, so we comprehended the significance of documenting the relaunch. This documentary is a nod to the model, which was a single of the initial, and carries on to, recognize and rejoice Black attractiveness.”

Subjects:  hbo max





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