Soon, an e-commerce platform for self-help groups to list products, Retail News, ET Retail

Annette K. Brown

Soon, an e-commerce platform for self-help groups to list products

GURUGRAM: The central government is working on an e-commerce platform to give women-run self-help groups the opportunity to sell their products across the country and beyond it, joint secretary at the Union rural development ministry Charanjeet Singh announced on Tuesday, days before Saras Mela kicks off in the city.

The joint secretary said that the ministry will organise daily workshops at the fair to train members of the self-help groups in marketing, financial management, packaging, social media branding and business proposals.
Soon, an e-commerce platform for self-help groups to list products
“Saras Mela was started in 1999 with the objective to make women financially independent. It has been held in Noida, Faridabad and Delhi… and now it will be held in Gurugram,” Singh said.

The national art and craft fair, meant to showcase the skills of rural women artisans, will start on October 7 at Leisure Valley Ground in Sector 29.

Singh said the e-commerce platform will be based on the government’s Open Network for Digital Commerce (ONDC) initiative. ONDC is meant to make it easier for smaller merchants and sellers to sell their products online, similar to how the e-retail giants do.

“For the workshops, the ministry has tied-up with seven big companies that will share their knowledge and help in upskilling the participants,” Singh added.

The fair, which will conclude on October 23, will feature around 250 stalls by artisans from 27 states.

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