Soon after properly launching its 100% sustainable seaweed snack vary in the British isles a year back, award-winning SHORE has secured its initially countrywide supermarket listing. From 20 June, its 25g Sweet Sriracha Seaweed Chips (rrp £1) will roll out to 174 Morrisons shops. 1 of a trio of ground breaking chip flavours from the Scottish seaweed enterprise, the group is also tweaking its vary to reach HFSS compliance and will make the changeover later on this year.
SHORE’S ethos revolves all-around the mother nature of sustainable seaweed harvesting that is effective in unison with the surroundings whilst furnishing guidance and work for its regional rural communities. Dependent in Wick in the significantly Northeast of Scotland – 1 of the UK’s most distant communities – the modest and passionate staff of 15 harvests its seaweed by hand, then turns this nearby umami-rich superfood into all-pure, 100% sustainable super-grain chips that are vegan-helpful, gluten-absolutely free, lower-calorie. Superior in fibre and iodine, they also have the goodness of 6g of clean seaweed per 25g bag.
Winners of Free of charge From, Earth Meals Innovation and Good Style Awards, their moreish flavour makes them a great starting off place for any one that has not tried seaweed ahead of but is intrigued in incorporating it into their diet program. The chips are also accessible from Amazon and the Holland & Barrett website, in addition Scottish Sainsbury’s and Coop as perfectly as 300 health suppliers up and down the region.
“Our mission is to make an edible seaweed sector of scale in Scotland that is 100% sustainable”, suggests SHORE co-founder Keith Paterson. “We are creating delicious plant-centered seaweed treats that appeal to the growing range of mainstream health-conscious consumers who are progressively trying to find sustainably sourced meals, and our chips are a fantastic entry stage for anybody that hasn’t tried using seaweed in advance of.”
The Seaweed Snack sector grew by about 30% in the past 12 months and is now value more than £4m at retail (Neilson Nov 2021). SHORE transported in excess of 400,000 packs of its seaweed chips in 2021, its very first whole year immediately after start. Seaweed fulfills some important purchaser drivers in the snacking class – new & inspiring snacking innovation, fascination in Asian flavours, greater concentrate on well being and wellbeing and sustainability & provenance of ingredients.
Paterson continues: “One of the significant difficulties in snacking this yr is how to produce taste even though remaining HFSS complaint. Individuals never want a trade off on style in snacking. New items that really do not deliver on flavour and texture won’t previous. Our chips are at present remaining redeveloped to be HFSS compliant whilst even now getting fried for the correct taste and texture, without the need of losing any of their vitamins and minerals or exceptional flavour profile, and this puts the brand in a quite fascinating area. This has turbocharged our conversations with suppliers as they appear for compliant items that even now deliver on flavour, reflected in the nationwide start into Morrisons.”