See Kim Kardashian Model the Skims Metallic Swim Collection

Annette K. Brown

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Kim Kardashian’s most up-to-date marketing campaign is a campy departure from the minimal, futuristic aesthetic she’s favored in latest several years. A several months soon after launching her very first swimwear selection under her billion-greenback manufacturer, the actuality star and entrepreneur introduced on July 1 the impending arrival of Skims Metallic Swim: a blend of bikini separates and sporty swimwear available in gold, rose gold, and silver. “Similar seriously superior, thick material that retains you in and holds you up, like our common swim, but in metallics,” Kardashian said whilst carrying the swimwear on Instagram Tales.

The campaign, nevertheless, is the authentic newsmaker. Photographed by Nadia Lee Cohen, the shots evoke the in excess of-the-prime luxurious of the Hollywood Hills, with the late ’70s, early ’80s glam bringing to brain the initial “Dynasty” cleaning soap opera. (Assume: bright eyeshadow and major hair.) In the shots she individually appears in, Kardashian pairs her lamé styles with oversize costume jewellery, a structured rattan bag, and strappy sandals. “Go ’70s poolside glam in large-lower heroes dipped in higher-glow hues,” the campaign’s logline reads on Instagram.

This arrives soon just after Kardashian elevated eyebrows with her new rest set showcasing a micro crop major that essentially encourages beneath boob. “If I wore this to sleep, it would be a necklace by the early morning,” 1 man or woman wrote on Instagram. Hey, if it’s a single point Kardashian is good at, it is receiving people today chatting.

The selection consists of 5 combine-and-match bikini separates, three just one-pieces, and two coverups, with costs ranging from $48 to $128. See the campaign and browse the finish selection ahead ahead of it hits the Skims internet site on July 6 at 12:00 p.m. ET.



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