Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion

Annette K. Brown


SAN FRANCISCO, June 02, 2022–(Organization WIRE)–Pinterest, Inc. (NYSE: PINS) – Now, Pinterest is asserting that it’s signed a definitive agreement to obtain THE Of course, an AI driven browsing platform for style that allows buyers to store a individualized feed primarily based on the user’s lively input on brand, fashion, and sizing. Pinterest believes that THE YES’s leadership, progressive know-how and proficient staff, combining purchasing experience with fashion marketplace reliability, will support accelerate Pinterest’s eyesight for it to be the dwelling of style-pushed purchasing.

With hundreds of brand merchants on its platform, the staff at THE Yes has constructed an considerable fashion taxonomy that takes advantage of human know-how and equipment finding out to electric power a complete algorithm in fashion. THE YES’s brand relationships and searching abilities can probably be used to other categories on Pinterest these types of as residence, attractiveness and food stuff.

THE Indeed was launched in 2018 by CEO Julie Bornstein, an ecommerce and fashion market veteran and CTO, Amit Aggarwal, a tech marketplace veteran. Above the earlier several yrs, THE Indeed has scaled to give a customized every day searching feed that learns a user’s design as they store with hundreds of retailers, such as worldwide brands and discovery brand names across the manner spectrum.

Upon the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will guide purchasing vision and technique across Pinterest, creating a new and strategic firm committed to Pinterest’s taste-pushed buying efforts that will enable steer the evolution of functions for Pinners and retailers on Pinterest. Pinterest is thrilled to welcome THE Indeed team to be a part of Pinterest following the closing of the transaction.

“THE Indeed staff are experts in developing an stop-to-close purchasing practical experience. They share our vision of building it easy to come across the correct goods that are personalised for you based mostly on your style and design and style. We’re quite energized about THE YES’s proficient crew and technology as we create committed searching ordeals on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I’ve spent my job at the intersection of procuring, fashion and know-how and have seen to start with-hand the important effect of making technological innovation that allows models to sign up for a system with relieve although enabling consumers to share their preferences. Signing up for forces with Pinterest to broaden our get to making use of these an inspirational system is an fascinating and excellent subsequent step for our team and technological know-how.” – Julie Bornstein, Founder and CEO of THE Certainly

Pinterest is a searching system that delivers with each other the exclusive industrial intent of its audience and the potential to visually explore products and solutions as you would in a journal or catalog. In a environment of impulse acquiring, Pinterest is created to help influenced shopping. It is like a catalog, personalized to your exclusive tastes.

In the months subsequent the closing of the transaction, Pinterest options to sunset the THE Of course app and internet site to permit the merged groups to target on technological innovation integration and evolving our browsing vision.

Topic to the pleasure customary closing conditions, the transaction is anticipated to shut in the second quarter of 2022.

This interaction contains ahead-hunting statements inside of the indicating of relevant securities regulations. Ahead-hunting statements and info usually relate to long term situations and expected revenues, earnings, hard cash flows or other elements of our operations or running final results. Ahead-looking statements are usually discovered by the phrases “will,” “can,” “anticipate,” and very similar expressions, including the destructive thereof. The absence of these words, on the other hand, does not suggest that the statements are not ahead-hunting.

Due to the fact these forward-hunting statements entail hazards and uncertainties, there are essential elements that could bring about our real final results to differ materially from the anticipations expressed in the ahead-on the lookout statements. These variables consist of, devoid of limitation, the following: failure to obtain demanded regulatory approvals in a well timed manner or otherwise failure to fulfill any closing problems to the proposed acquisition of THE Yes pitfalls connected with tax liabilities or improvements in U.S. federal tax legal guidelines or interpretations to which the proposed transaction with THE Sure or the functions thereto are subject challenges connected to the operation of THE YES’s business prior to the closing of the acquisition failure to successfully integrate any new organization failure to understand the predicted positive aspects of any combined functions unanticipated fees of attaining or integrating THE Indeed likely influence of announcement or consummation of the proposed acquisition on interactions with third get-togethers, like staff members, buyers, partners and opponents incapability to keep key staff adjustments in laws or governing administration laws impacting the acquisition or the events and economic, social or political problems that could adversely affect the proposed acquisition or the events. Extra information about these and other risks that may effects our company are included in our Form 10-K for fiscal 2021 and in our other SEC filings. You can find these stories by way of our web page at We warning you not to put undue reliance on any ahead-seeking statements, which speak only as of the day hereof. We do not undertake any obligation to update any forward-searching assertion or other facts in this interaction, except to the extent needed by regulation.

***Money terms of the transaction were not disclosed***

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LeMia Jenkins
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