New President of Fashion Style Named for Ugg and Koolaburra by Ugg

Annette K. Brown


Deckers Brands, which helps make Ugg boots and Koolaburra by Ugg sandals, not too long ago named Anne Spangenberg the brands’ new president of style life style.

She succeeds Andrea O’Donnell, who left previous September.

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Spangenberg earlier was the world wide vice president of merchandising at Nike Inc. She will be concentrating on product diversification, consumer adoption and franchise evolution. She will also provide on the executive management team, reporting to Dave Powers, the main government officer and president of Deckers Models, primarily based exterior of Santa Barbara, California.

“Anne is a verified field chief who has performed a significant function in developing and transforming merchandising features throughout classes, channels and marketplaces,” Powers mentioned. “Importantly, she delivers to Deckers an innate knowledge of the client and the capability to competently put into practice system in alignment with the hottest fashion and way of life trends.”

Spangenberg stated she was thrilled to be part of the crew, “With important chance in advance for Ugg, I search ahead to driving this presently immensely successful enterprise toward its future amount of advancement,” she claimed in a statement. “The brand’s exclusive blend of solid buyer demand, a faithful and growing buyer base, and the potential to innovate equally new and present franchises presents me self-confidence in our ability to even more elevate Ugg by means of disciplined and strategic world wide marketplace administration whilst developing on thrilling ranges of international brand name warmth.”

Deckers Makes has a number of labels in its portfolio. It is acknowledged for its Hoka running sneakers, Sanuk everyday footwear and its Teva sandals. But Ugg is the brand name that generates the most significant percentage of the company’s annual $3.15 billion in sales.

Last calendar year, Deckers was hit with massive shipping charges that were $100 million in excess of regular, according to earnings outcomes shared with analysts.

Price hikes at Hoka and Ugg are planned this 12 months to mitigate the influence of increased shipping and delivery charges. Deckers reported it prepared to use air freight this yr for most of the Hoka manufacturer to fill in output gaps due to manufacturing unit disruptions.

By manufacturer, Ugg net profits past 12 months rose 24.7 percent to $374.6 million, whilst Hoka increased 59.7 percent to $283.5 million. Deckers’ Teva manufacturer saw net product sales slide 8.8 per cent to $54.8 million, though Sanuk income dipped 1.7 percent to $11.9 million. Other makes, mainly Koolaburra by Ugg, observed web revenue improve 2.4 % to $11.2 million.


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