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Julianne Moore and her daughter Liv Freundlich are twinning collectively in a manufacturer new beauty advertisement.
The mother-daughter duo was photographed for Hourglass’ most recent “We Glow” marketing campaign. They are each noticed putting on pure-toned tops and delicate, gorgeous make-up.
The vegan and cruelty-absolutely free luxurious model is marketing the launch of its new ambient, comfortable-glow foundation slated to start on the web July 20.
Moore and Freundlich expressed their gratitude for the option on Instagram.
“I am so delighted to be partnering with @hourglasscosmetics — together with my great daughter Liv — for their new #WeGlow campaign,” Moore captioned a submit. “What a satisfaction to work with a female established, cruelty cost-free natural beauty model that works for everybody. Stay tuned for one thing new launching quickly.”
The “Continue to Alice” star’s unveiling of the marketing campaign has boasted about 41,000 likes and 363,000 sights alongside with quite a few admirers commenting on how gorgeous the mother-daughter duo seemed.
Soon soon after the announcement of Hourglass’ new marketing campaign, the manufacturer also launched a movie with Moore and Freundlich reflecting on their initial make-up memories.
Moore remembers viewing her mother and her grandmother utilize makeup when Freundlich shared that her very first memory was seeing Moore get glammed up. She additional, “I constantly desired to be in that chair with you, and I typically did get to do that due to the fact everyone is so good.”
“Our tradition is generally concentrated on outer attractiveness and trying to beat growing old,” Moore explained in a statement. “I recognize the refreshing method of this marketing campaign in showing that magnificence also will come from within and from the relationships we share.”
She continued, “I really like the smooth-glow influence of this basis and how it improves my pores and skin so naturally.”
With visuals captured by Mark Seliger, Hourglass has verified that this is the brand’s largest marketing campaign to day, and its concentration is on its new Ambient Soft Glow Basis. It has been described by the cosmetics corporation as a weightless liquid basis that provides medium, buildable coverage with a all-natural, soft glow end that lasts all working day.
The newest start will be offered in 32 shades and present up to 16 several hours of coverage while also guarding versus blue light-weight stressors, according to the model.
“Our new Ambient Gentle Glow Foundation presents this normal, lit-from-inside of glow, and I truly desired to deliver that to everyday living,” explained Hourglass founder and CEO Carisa Janes in a statement. “Julianne is the excellent case in point of what it implies to be attractive inside of and out, and the way she and her daughter just light up close to every other is the best embodiment of this marketing campaign.”
She included, “‘We Glow’ is a celebration of the interior light that shines via when we are with those we treatment for and admire, and I’m so excited to share it with our audience.”
Next its initial digital launch, the Ambient Soft Glow Basis as perfectly as a complementary foundation brush will start globally in retail outlets on July 29.
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