Inside Vuori’s Aggressive Retail Store Buildouts

Annette K. Brown


Founder and CEO Joe Kudla released Vuori in 2015 as a California lifestyle and overall performance attire model. Immediately after early success selling on the net and constructing faithful followers via social media, the corporation began selling extremely selectively by means of wholesale companions like REI and Nordstroms. As they ongoing to broaden their clothing line, they resolved, like other DTC models before them, that the only way to construct a billion-greenback model is to open up your individual retailers. As opposed to other rapid-rising attire brands, Vuori has been successful considering that 2017 which presented a good foundation upon which to expand their physical retail presence. In Oct of 2021, Vuori elevated $400 million from Softbank at a $4 billion valuation which has helped to accelerate their aggressive designs to open up retail merchants. While considerably has been created of Vuori’s strong expansion, monetary prudence, and model-making good results from the outside the house, in today’s article we’ll acquire a seem at Vuori retail keep buildouts from the inside of to see what drives the company’s retail knowledge.

Vuori’s California lifestyle apparel brand is growing like crazy. Check out our inside view of their retail store buildouts and what makes them successful.

                                                                                                                                    Courtesy of Vuori

Whilst every single Vuori retail outlet is distinct, they share a simple, realistic, clean up and fashionable aesthetic. That aesthetic starts on the outside the house of the store. As demonstrated in the photograph higher than, all a shopper needs to do is peer into the shop to have an understanding of Vuori’s enthusiasm for visual storytelling.

Leaving nothing at all to a shopper’s imagination, Vuori obviously and concisely communicates what the brand name is all about in the wall screen shown underneath.

                                                                                                                                    Courtesy of Vuori

Yet another keep focal stage is the income wrap which functions a thoroughly clean and fashionable seem. The wall-mounted 3D laser-minimize acrylic logo is a straightforward but tasteful reminder of the electricity of the Vuori manufacturer.

                                                                                                Courtesy of Vuori

As observed under, Vuori hard cash wraps range in sizing, and the walls guiding the cash wrap are typically exclusive for each retailer.

                                                                                                                                   Courtesy of Vuori

For instance, in the Boulder, Colorado shop we constructed a cash wrap that was larger than the 1 earlier mentioned and extra a uncomplicated wood-adhere depiction of the Rocky Mountains on the back again wall.

                                                                                                                        Courtesy of Vuori

Basic and hugely configurable wall methods are an essential portion of the Vuori retail keep components. In the photo below, we outfitted the gray walls on the still left with an embedded threaded puck procedure that functions for both of those metallic faceouts and shelf supports. The system supplies a merchandising option for equally hanging items like shorts and hats and perfectly as folded objects that go on cabinets. To the proper of the gray wall are birch partitions which function narrow embedded shelf specifications which can settle for shelf brackets and apparel bar brackets. The graphics on the prime shelf are portion of Vuori’s visible storytelling technique.

                                                                                                                      Courtesy of Vuori

Through their outlets, Vuori makes use of platforms or risers which we ordinarily make out of pre-completed birch plywood as nicely as merchandising tables that are constructed of a metallic tube body and birch plywood top.

                                                                                                                                    Courtesy of Vuori

There are numerous other fixtures sprinkled through Vuori merchants these types of as the match bar revealed down below which we built out of MDF with a Designer White laminate end, birch plywood and fluted good pine wooden. The back facet of the in good shape bar capabilities a magnetic-latched doorway, pull-out drawers, and a hang bar.

As Vuori proceeds to expand its attire line, there is a increased have to have for add-ons fixtures. The accessories fixture demonstrated underneath features a metal tube base and body with a concrete foundation inlay, MDF cabinets with a end to match the foundation, crossbars with adjustable hooks on both of those sides, and header mirrors and graphics.

Apart from the main retail outlet fixtures, Vuori retailers are populated with a great deal of accent fixtures and décor items this sort of as the simple padded bench we designed underneath.

Toss rugs like the 1 proven under assist to give Vuori suppliers more of a boutique really feel.

                                                                                                                                    Courtesy of Vuori

At ease seating and cement tables as revealed in Vuori’s Pop-Up store in The Hamptons, NY enable to build a informal browsing experience.

                                                                                                                                    Courtesy of Vuori

Several Vuori shops also integrate wall artwork like the acrylic “The Increase The Shine” wall we built for their store in Venice, CA.

                                                                                                                               Courtesy of Vuori

To strengthen their California casual residing ethos, some Vuori merchants even include outdoor patios with at ease places to unwind like this one in Venice, CA.

                                                                                                                                    Courtesy of Vuori

Although not element of their retail retail store planogram, we’ll end today’s weblog with Vuori’s signature wholesale apparel fixture which is legitimate to the Vuori brand. Dubbed the “Anti-gondola,” this 4-sided fixture features pre-completed birch plywood construction, a white gloss painted MDF topper, smooth embedded shelf standards, faceouts, shelves, clothing bars, 3D acrylic logos, and a branded header.

The anti-gondola is clearly show fully merchandised in Hansen’s Surf Store in the cozy seashore enclave of Encinitas, CA- Vuori’s home town.


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