How to find brands you can trust

Annette K. Brown


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When it comes time for a wardrobe refresh, you might want to head above to Amazon. In addition to the mega-retailer’s self-made style labels—including Amazon Principles and Amazon Knowledgeable—you’ll find a sea of types from some of the most well-known shoe, apparel and accent brand names.

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With so lots of options to scroll by, on the other hand, you could possibly ponder whether the listing you are on the lookout at is the true deal—especially when searching for identify-brand products. To aid you store with self confidence, we attained out to a few common brand names to ensure that you can have confidence in their storefronts on Amazon. 


Ugg sells several of its signature styles on Amazon.

Even though many models have produced their individual variations of Ugg’s signature sheepskin boots in excess of the several years, Ugg confirmed that it actively manages the Ugg keep on Amazon. There you can snag variations like the brand’s Women’s Typical Mini II Winter season Boot, which will come in women’s shoe sizes 5 to 12 in 16 colours, ranging from brilliant pink to basic chestnut. 


Sport sporty styles from Champion's Amazon store.

If you’re hunting for sporty classics from Winner, search no even further than the Winner Retail store on Amazon. Products contain the bestselling Winner Men’s Powerblend Fleece Pullover Hoodie, which is emblazoned with the brand’s script emblem and will come in men’s dimensions X-little to XX-massive in 20 hues. The 5-star sweatshirt will come backed by above 49,000 critiques, a lot of of which spotlight its “comfortable, relaxed in shape.” To shop far more of the brand’s iconic pieces, like the underneath, look through the brand’s Amazon keep.

Kendra Scott

Add a little sparkle to your Amazon cart.

If you’re acquiring bling on Amazon, think about models from jewelry designer Kendra Scott, together with the Elisa Pendant Necklace. The dainty style and design will come in a whopping 28 hues and boasts over 3,500 optimistic critiques, with one particular buyer pointing out it can “go with every thing from a night out to your yoga pants.” Nervous about acquiring jewellery on line? You can browse the Kendra Scott retail store on Amazon, which the manufacturer controls, and insert to cart with self confidence. 

Columbia Sportswear

Prepare for the elements with Columbia Sportswear on Amazon.

Irrespective of whether you’re soaking up the solar this summer or embarking on a climbing trip, you may confidently shop Columbia Sportswear’s styles on Amazon, which involve kinds from the brand’s UPF-protective clothing assortment. The brand name verified it has an formal Amazon shop, where by you can purchase bestselling styles like the Bora Booney, a bucket hat which our tester named “a wonderful decision of topper for any climbing or out of doors action.” It arrives in just one sizing to in shape most, with an adjustable drawcord and toggle, and is available on Amazon in 15 hues. 

Alo Yoga

Alo Yoga leggings are a celebrity favorite.

If athleisure is much more your speed, look at slipping on a pair of Alo Yoga leggings from Amazon’s Alo Yoga retail outlet. Jennifer Garner, Hailey Bieber and Jennifer Lawrence, to name a few, have all stepped out in these movie star-liked Alo Yoga leggings, which the manufacturer claims are moisture-wicking and odor-resistant. The sweat-completely ready design and style will come in eight colors, ranging from camouflage to neutrals, in women’s dimensions XX-modest to significant. 

Amazon Luxury Merchants

In addition to the over brand names, a lot of firms have authorized Amazon retail store fronts—including designers like Oscar de la Renta and Rodarte, thanks to Amazon’s Luxury Suppliers shopping working experience. “With collections marketed straight from the taking part brand names as a ‘store within just a store’ working experience, makes independently make conclusions about their inventory, choice, and pricing,” Amazon mentioned in a 2020 push launch when that element launched, adding that it “offers the merchandising tools for manufacturers to build and personalize information in each of their exceptional model voices.”

What need to you know about Amazon third-celebration sellers?

Not each important model sells formally on Amazon, nevertheless, like the likes of Vans, Chanel, and Patagonia, which never now have storefronts on the internet site. In 2016, Birkenstock pulled its products and solutions from Amazon, citing considerations with counterfeiting. Amazon has taken techniques to tackle counterfeiting issues and claims it blocked additional than 10 million counterfeit listings in 2020 by yourself.

Nevertheless, while not just about every merchandise on Amazon is bought directly by the brands by themselves, that does not mean a thing from other vendors is automatically a faux. Third-party sellers can be an licensed retailer for specific models and may well provide those people manufacturers by way of their Amazon market. However, if you want to be 100% absolutely sure you’re purchasing a item from a sure brand’s manufacturing unit, you may want to physical exercise warning with third-social gathering sellers. On the other hand, if you’re only hoping to obtain a fashion you appreciate at a discounted, it’s up to you to determine no matter whether it’s worthy of incorporating to cart. 

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