How Marietta’s Aaron Marino made a career out of his savvy style advice for men

Aaron Marino
Aaron Marino

Photograph by matt odom

When Aaron Marino was doing work as a private coach in 2006, one particular of his clients—a meteorologist at the Weather conditions Channel—admitted he couldn’t decide what to wear on a 1st date. Immediately after Marino helped him shop for new clothing and prep for the outing, he understood he experienced stumbled on to a new business: picture consulting for adult males.

“At the time, there was not significantly design and style and grooming information for normal males, just a handful of significant-manner publications like Esquire and GQ,” Marino says. “I realized there may be a market place for my guidance.”

With a conditioning coach’s generate and intensity, Marino soon crafted a faithful clientele and begun putting up films on YouTube—spicing up style, grooming, and physical fitness assistance with scorching strategies like why sweat is hot or that females like drummers. His Alpha M. channel boasts a lot more than 6 million subscribers, and his line of grooming products—Pete & Pedro—was featured on Shark Tank.

His most recent enterprise is Salon Posta, a partnership with his longtime hair stylist, Stephen Posta. When hunting for a spot, the pair found out a vacant, circa 1848 building in Marietta that was at first a United Methodist church. Immediately after a yr of renovation, which involved developing a mezzanine and installing indoor plumbing in the 5,000-square-foot place, the salon opened late very last calendar year.

Aaron Marino
For their new Marietta salon, Marino and Posta kept the historic building’s unique tongue-and-groove ceiling and reproduced its arched windows but added luxuries like plush velvet seating and Carrara marble bathrooms.

Photograph by matt odom

The salon features men’s haircuts, coloring, beard shaping, and grooming additionally women’s haircuts, extensions, hand-painted colour, and balayage.

Marino’s Styling Strategies for Guys

Really do not neglect skincare.
Washing your confront morning and evening and employing a moisturizer with at the very least an SPF of 20 can drastically increase the wellbeing and seem of your pores and skin.

Agenda frequent haircuts.
Marino recommends that gentlemen with medium-duration hair plan appointments each three months individuals with shorter hair should choose for every two. Busy or forgetful? Established up a recurring appointment with your barber or stylist.

Experiment with facial hair.
If you believe you cannot develop a beard, believe yet again. “Most gentlemen who’ve often been clear-shaven believe their beard hair will search worse than it basically does.” He suggests escalating it out for a thirty day period, investing in a grooming kit, and trimming the edges often.

Sustain a very simple grooming regimen.
Clip fingernails and toenails, tweeze stray eyebrows, and often trim ear and nose hairs.

Commit in a wonderful pair of denims.
Overcome by options? Head to a trustworthy retailer like J. Crew or Gap. Marino says that medium washes with a little bit of stretch operate well on all body sorts.

Choose for functional footwear.
Marino’s two go-tos? A clean pair of white, minimalist leather sneakers and a straightforward, slip-on Chelsea boot, each of which function very well with denim and enterprise-everyday attire.

Pete & Pedro Picks

Making use of a sea-salt spray as a prestyler adds texture and comfortable quantity to hair without having having to use a great deal of solution.

This large-maintain, low-glow styling item is a functional choice for quick- and medium-size hair and gives hold without the need of building hair glimpse soaked or greasy.

Making use of a dandruff shampoo with the energetic ingredient coal tar is the ideal way to fight flakes, suggests Marino.

If you’re on the lookout for a light hold and the “no product” glimpse, Marino says this clay is a helpful addition to your hair-styling plan.

This posting appears in our March 2021 situation.

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