HoMie launches social media campaign to end youth homelessness

Annette K. Brown


o reflect how quite a few 12-24 calendar year olds are approximated to be sleeping rough on any offered night time in Australia, in accordance to the most recent census. 

Whilst homeless individuals are normally portrayed as more mature gentlemen, over 60 for each cent of the 120,000 people at present encountering homelessness are 35 and less than. 

“That’s a really alarming statistic that not enough folks have an consciousness or visibility of,” HoMie CEO Nick Pearce informed Within Retail

Pearce hopes the campaign will draw awareness to the dilemma of youth homelessness, even as Covid and the ensuing fiscal instability have worsened it. 

“We know that the variety of folks who are at possibility of homelessness has enhanced exponentially, and a lot of men and women are in that predicament who I’m absolutely sure never thought they would be,” he claimed. 

Pearce attributes this to the very well-documented increase of family violence throughout Covid, the selection one driver of homelessness among the girls, and 1 of the main motorists between younger persons. 

“The greater part of young men and women who working experience homelessness are fleeing an unsafe loved ones problem. The other major contributing factor to youth homelessness is the deficiency of very affordable housing,” he stated.  

Even though the exact effects of the pandemic on the homeless inhabitants will not be acknowledged right up until the next census is built public later on this 12 months, “there’s no denying that we were being anticipating, however, an increase,” Pearce explained. 

How shops can help stop youth homelessness

Pearce launched HoMie with his friends Marcus Crook and Rob Gillies in 2015 as a social organization to aid youthful people today going through homelessness. Proceeds from the sale of its streetwear merchandise go towards VIP Days, which include cost-free clothes, haircuts and hot foods for all those in want.

A couple of several years back, HoMie also recognized the Pathway Alliance, a program that aims to permanently crack the cycle of homelessness via compensated work. Contributors operate at HoMie and lover organisations, together with Winner, Bonds and Retail Prodigy Team, and get 1-a single-a person support to pursue occupations in retail.  

“Retail is the most significant employer of younger people today, and youth homelessness is the most represented team of people who’ve knowledgeable homeslessness in Australia, so it would seem quite clear to me that retail is a pretty genuine option to what is and has been a extensive standing societal difficulty,” Pearce said. 

“There’s a real chance to utilise this business to outcome sizeable lasting modify, and in the long run, break that cycle of homelessness by furnishing pathways for youthful individuals.”

Around 40 youthful folks have graduated from the Pathway Alliance, and when Pearce would like to expand this amount, he is careful about expanding much too rapidly and getting rid of the individual technique that has built it a results so significantly.

“Conscious development is this sort of an critical issue. We don’t want to compromise on quality by taking on a lot more than we can fairly execute,” he reported. 

“There’s constantly scope to do a bit far more, it is just about earning sure it is finished the appropriate way and acquiring all those who are keen to come alongside to the journey with us and to find out via executing.” 

Other than work, Pearce believes that lowering the stigma about homelessness is a important aspect of the remedy. 

“Even just [through] the ability of language and not referring to someone as “a homeless person”, but a particular person encountering homelessness, mainly because we know that it’s a predicament that persons can get out of with the correct degree of support, care and option,” he reported. 

This information is at the heart of the #Hoodies4Homelessness marketing campaign, which Pearce hopes will turn out to be an annual fundraising party like Beanies for Brain Most cancers, or Movember. 

As section of the campaign, the brand is selling a limited-version sweatshirt intended by Australian comic and tv persona, and HoMie ambassador, Tommy Little. 

Individuals can also make donations with the proceeds to be evenly split amongst HoMie and youth advocacy organisation Whitelion.


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