Flat Rate Shipping – Is It Really The Best Option For Your Business? 

Annette K. Brown


36% of on the web sellers fear about customer’s expectations all over transport. A even further 53% say that “fulfilment logistics pose a significant challenge”. 

Flat level shipping is a good alternative to look at to simplify your delivery workflow and take care of customer expectations. This guidebook will notify you all you require to know so you can make the finest decision for your organization and your consumers.

What is flat fee transport?

Flat amount delivery is a standardised amount you can cost your consumers for shipping their parcels. You can do this possibly as a single flat rate for all shipments or you could make this conditional on what you’re delivery and wherever you’re shipping and delivery it to.

Case in point

  • Offer a flat charge of £10 delivery for all orders regardless of in which or how a lot you are shipping 


  • Present different price brackets for a affliction e.g precedence, standard and international delivery.

Tip! Maintain it straightforward, too numerous alternatives/ disorders could overwhelm your buyers.

How to work out the most effective flat-fees for your organization

The figures you will need to have to cost for delivery will most likely be distinctive to any other small business. As we know there is no “one size matches all” solution when it arrives to your business enterprise and transport prices are no exception. These are factors to take into consideration when calculating how a lot you want to demand:

  • Typical purchase dimensions/ weight 

Just before placing a selling price it is critical to know, on average, what it would commonly expense you to ship an get. This will rely on a range of components which include the regular body weight, proportions and exactly where you are transport to and from.
Learn how to compute your delivery costs here.

Idea! It is vital to take note that some couriers also offer flat amount shipping alternatives. This can be pivotal, especially if you haven’t established up any negotiated prices with your couriers. Veeqo also offers specialised shipping and delivery rates so you can provide aggressive price ranges for your clients.

How considerably is your ordinary client keen to pay out for transport? This will range dependent on your client base, the form of goods you are delivery and shipping time for the get. Research has demonstrated that 65% of prospects are eager to pay out extra for more rapidly shipping and delivery. There demands to be a stability concerning how substantially your prospects are prepared to shell out and getting people parcels out of the door without the need of impacting your revenue. 

Suggestion! Never forget about these costs are not set in stone! If you locate that selling prices you have picked out are not operating for your shoppers or you’d like to provide advertising prices etc. these rates can be improved.

Professionals of applying flat level shipping 

The shopper encounter

Cart conversion

Flat price delivery lets you to established obvious expectations with your customers about your delivery expenditures from the start off. 

A recent study has proven that 48% of buyers abandon their carts simply because the additional fees such as transport, tax and other additional service fees are far too superior. A more 16% explained it was since they were being not able to calculate the full buy value up front. Shoppers really do not want any nasty surprises at the checkout. Recognizing how much transport will price when they initial commence procuring with you will prevent shipping and delivery expenditures from possessing a damaging influence on your cart conversion. 

Suggestion! Bear in intellect that if you established your flat charges also higher this could have a negative influence. Customers do not want to be having to pay £10 in transport for a £2 order. Take into account conditions you could place in spot for your prices!

Repeat purchase 

Providing your consumers a excellent experience is normally the finest form of advertising a business can have. Recent research has shown that your repeat/ existing consumers are 50% additional likely to test your new products and will shell out 31% much more than your new customers. Keeping your delivery workflow uncomplicated will not only add to cart conversion but it will support you to keep your buyers coming back for additional.


Delivery calculator

You could also consider making use of a delivery calculator instead of a flat charge. This would allow the buyer to see how considerably shipping will expense prior to they get to checkout.

Totally free shipping 

Have you viewed as applying free shipping and delivery solutions in your small business? When it arrives to increasing income, cost-free delivery is the way to go. According to a analyze conducted by Shopify, 59% of shoppers stated that cost-free delivery improves their client encounter. This will charge you extra in the short phrase but could increase your profits and equilibrium out in the very long run. It is critical to think about how this will effect your over-all income.

Tip! Several corporations will make tiny boosts to their merchandise prices or introduce a bare minimum buy determine for cost-free shipping in get to beat this.

Margin primarily based free of charge shipping 

You could look at margin dependent cost-free shipping and delivery e.g offer absolutely free shipping on orders more than £50. By location the margin previously mentioned your common buy benefit you can inspire your buyers to get more in order to get their shipping and delivery for no cost! Modern study has shown that 58% of on the web shoppers will increase much more to their orders to qualify for free delivery.

For more info on different transport possibilities see our small business enterprise delivery information.

Selecting the best transport workflow for your business

No a single is familiar with your organization better than you and each and every organization will fluctuate in its wants, shoppers and fees. There are multiple elements to appear into to figure out the most effective shipping strategy for you. Flat-costs are a fantastic option to think about if you are searching to optimise your delivery workflow.


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