Black-Owned Brand Denim Tears as Worn by A$AP Rocky, Bella Hadid, Burna Boy and Others

Annette K. Brown


Denim Tears is the culturally acutely aware designer manufacturer that has been infiltrating the likes of Levi’s, Winner, and Converse to tell the marginalized stories of Black individuals close to the globe. Given that its inception back in 2019, Kanye West, Frank Ocean, Virgil Abloh and the A$AP Mob have all been extended-time supporters of the marque. Artistic director Tremaine Emory takes a for-us-by-us technique in getting tricky but needed conversations by all implies necessary as a result of the model and with style as his primary medium.

Born in Atlanta, Tremaine grew up in Queens New York subsequent to the bustling manner epicentre. From his earliest times all he can keep in mind was a fascination and infatuate with the earth of type and style. Early on, he set to working the retailers which led him to a 9 year career with Marc Jacobs in London, British isles. From there, Emory designed his way to doing work alongside Stüssy, Off-White, Nike, New Stability and inventive directing for Supreme as nicely as his personal brand name Denim Tears.

One particular of the most common and promptly recognizable models to arise from the label is of class the Cotton Wreath logo that decorates substantially of the Denim Tears denims and sweaters, spotted on some of your faves these kinds of as A$AP Rocky, Bella Hadid and Burna Boy in recent months. The alternative of a cotton plant was an intentional nod to its legacy of slavery in The united states.

Photo: Backgrid
Photograph: Backgrid
Photo: IG/Copy

Jordan Dunn has worn items from the ‘Windrush 1948’ capsule assortment which was showcased in September 2021 at London Vogue 7 days and served as a declaration of African pleasure for the diaspora inside of England.

Photograph: IG/Reproduction

Lil Uzi Vert was also dressed in a pair of Union Jack painted denims from the identical capsule.

Photograph: IG/Copy

Footballer Odell Beckham Junior is a different fan of the Tremain and his garments line, noticed below in a Saint Tears Period 2 crewneck.

Photograph: IG/Copy

Joey Baddass has experienced his share of Denim Tears vogue times as effectively, pictured here in the Mohair Free Knit Sweater, a piece that was element of the AW21 ‘Champion Tears’ collaboration. The collaboration aimed to notify the tale of Black America and it’s quite a few aspects by black excellence, athleticism, art and dance but most importantly the consistent want for group guidance and human connectivity.

Photograph: IG/Replica

Luka Sabbat counts himself a supporter of the Denim Tears motion, way too.

Photograph: IG/Copy

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