BFCM 2022: 22 E-commerce Insights to Maximize Sales

Annette K. Brown

Thanksgiving is no longer a single-day event in the festive season. It is the start of a 5-day event dubbed Cyber Week or Cyber Five. The event consists of Thanksgiving followed by Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday. Black Friday and Cyber Monday are the Friday and Monday following Thanksgiving. 

Not just Cyber week, Thanksgiving also marks the official commencement of the holiday season itself. Talking about BFCM, the trend started when customers, who wanted to get their shopping done ASAP to prevent their favorite products from going out of stock, began shopping for Christmas right at the end of Thanksgiving. 

There’s usually high demand for items such as toys, home furnishings, mattresses, and apparel on Black Friday. At the same time, Cyber Monday is known for low prices on tech-related merchandise, like smartphones, laptops, TVs, gaming consoles, and VR devices. 

With the growth of e-commerce, changing trends, and customers’ increasing shopping needs, BFCM 2022, just like the last couple of years, has become more than just a couple of days by starting weeks before and extending weeks after. 

Therefore, the best opportunity to bring in more customers to your store, positively impact them, and ultimately increase profit margins is now. 

Here are some tips and tricks for you to make the best out of BFCM 2022.

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