2022 TikTok World Recap [Tinuiti First To Go Live With New Feature]

Annette K. Brown

Previously today, TikTok hosted TikTok World, a flagship worldwide summit to showcase new solutions and solutions. 

In accordance to TikTok’s most up-to-date announcement:

“As we build for the upcoming era of advertising, we’re fired up to unveil new alternatives and investigation at this year’s TikTok World that give brands and marketers the equipment to reimagine engagement with the TikTok local community and deliver genuine affect for firms of all sizes.”

Through the occasion, TikTok introduced various updates to the TikTok Creator Marketplace (TTCM) that will enable brands to find creators far more effectively, activate creators at scale, and evaluate and optimize campaign general performance. One particular of the principal bulletins incorporated the introduction of Invite Links.

What is Invite Hyperlinks and How Does it Get the job done?

Invite Hyperlinks presents advertisers the capability to invite any creator to collaborate, even if the creator has not officially signed up for TTCM. It also presents advertisers the versatility and customization necessary to successfully execute their creator advertising initiatives on TikTok, when even now getting access to TTCM’s most beneficial options.

As the to start with independent company in the US to obtain an formal TikTok Advertising and marketing Badge, Tinuiti was selected as the initially to go live with the new software.  We teamed up with LMNT, an electrolyte drink mix and major functioning influencer, Gia Trevisan to generate this movie leveraging Invite Back links.

Credit rating: TikTok

“TikTok has offered this initially-to-marketplace prospect for Tinuiti and our Influencer/Creator clientele. Now any individual can leverage TikTok Creator Marketplaces seamlessly and easily with this new providing. This will allow for more rapidly scale and performance for our clientele. Though we have built huge in-roads with TikTok on the compensated aspect, we’re now also bringing new and impressive methods to execute Creator campaigns to our customers.” – Crystal Duncan, SVP, Influencer & Partnership Marketing and advertising at Tinuiti


How Does Tinuiti Do the job With Influencers on TikTok?

For the reason that authenticity is important for TikTok, doing the job with the suitable influencer for your brand is critical.

“Finding the correct Influencers for each and every marketing campaign is a system – there is no “off the shelf” way of undertaking this.  Every single marketing campaign is various, each and every KPI or intention could be distinct, so likely through the thoughtful techniques to outline the appropriate companions is what will direct you to results,” Duncan claims.


According to Duncan, Creators on TikTok function in another way than Creators on other social platforms – they are driven by developments, music, appears and storytelling.  Their abilities are exceptional to the platform and are appeared at as gurus in the space.

Just take it from Revlon, who worked with Tinuiti and Megan Thee Stallion to launch a TikTok Influencer Campaign for their new ColorStay Satin Ink Liquid Lipstick. Tinuiti recommended that Revlon start their Influencer Marketing campaign on TikTok with TopView advert placement and help the reserved invest in with in-feed auction advertisements to launch their new product or service in partnership with Megan Thee Stallion. The outcomes included 224k Likes, 10 million Amazon Retailer visits, 3.5K Reviews, and a 4.9% advert recall elevate (28% greater than Kantar norms throughout 48 magnificence research). 

Want to understand much more about how your manufacturer can effectively operate with influencers on TikTok? Verify out “TikTok Influencer Marketing and advertising: Every thing You Have to have to Know” or drop us a line!


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